Google Webmaster Central Updates

As discussed earlier in my previous posts the google webmaster central tool is the most useful tool for webmaster. It is the tool that provides the all type of information within one login. Recently google added more features to the webmaster central keywords and its posted in official google webmaster central blog as Post Halloween treat for webmasters.

Keywords interface now lists keywords list which is updated daily providing details of how often a keyword is found and also displays URLs that contain that specific keyword. List of URL will be displayed when you click on that keyword. Apart from this the keyword significance column also compares the keyword frequensy with the most popular keyword for your website.

To know more login in to your google webmaster central account.

Search engine optimization tips for beginners

Getting a website in top is a thing that every webmaster would love to achieve. Achieving top rankings for your favorable keywords is not a very difficult task but its hard to decide from where to start with and it may land you it totally different part of the globe if you doesn’t follow the webmaster guidelines set by major search engines for webmasters and search engines optimization experts or companies. In this article I am posting few search engine optimization tips for beginners but these tips are equally beneficial for any SEO professional.

1. Don’t purchase new domains: If you are trying to get your website ranked in engines and so far you don’t have any substantial success, then don’t try to go and try your luck in new domain. Reason here is that search engine give value to the age of the domain and hence it’s recommended to try figuring out things that may be hurting your website’s reputation over search engines. However there may be circumstances when you may need to start new domain under such situation using permanent redirect to your new domain is recommended to minimize the loss of traffic from search engines.

2. Do extensive keyword research: Spend good amount of time in keyword research and go in as much detail as you can while researching keywords. Don’t select keywords that can bring traffic but brainstorm keywords that can bring you sales. Over years of experience in search engine marketing I have seen that lots of keywords bring you traffic but there are couple of keywords that can bring business, revenue for you. Thus analyze your website traffic to shortlist the keywords that bring you business. Ranking at the top of search engines for these keywords make the actual difference.

3. Use different title and meta tags: Each page of your website needs to have unique title and meta description tags. Your title tag should contain important keywords included in the content of your web pages. One more important point to be taken care is that it’s the title tag of a webpage that will prompt any visitors to click your website at search engine result pages.

4. Don’t over optimize: Never optimize your website rather optimize for your targeted audience. This is one of the common instructions by all major search engines for webmasters.

5. Write Search engine friendly code: Make you website code search engine friendly by preventing excessive use of images, flash, java script menus or links. Use alt and title attributes and images and links. Validate your website HTML, XML and CSS.

6. Use webmaster tools: Evaluate your SEO campaign by using tools like google analytics, webmaster central, yahoo site explorer etc. These tools are very much helpful for webmasters in their SEO campaigns.

7. Get quality links: All of us know off-page optimization is very crucial part of any SEO campaign however only quality links count and contribute to your website’s PR and search engine rankings. Any off-page activity, be it link building, social media marketing, directory submission etc. take care of quality always.

Article Source: The SEO Marketing

Yahoo goes - Y!ou - More Personalized yahoo

The new mission statement of the company - Yahoo! Puts Its Focus on "Y!ou" speaks of the focus on people. So will there be any new features added in yahoo for the above mentioned mission statement. Yes it means:

- You can add your access your favorite content through the Yahoo! frontpage on any screen from a single Web location.

- Yahoo! Mail now offers simpler photo sharing, editing and easy access to helpful and productive apps.

- Yahoo! Search has been updated today to make Web search results more relevant and meaningful.

- High-quality video calling has been added to Yahoo! Messenger for instant connections with friends and family.

- You can also continue your internet experience on your mobile phone browser through Yahoo!'s new mobile homepage. And if you are the experimental kinds try out the Yahoo! for mobile, Yahoo! Finance, Yahoo! Fantasy Football, Yahoo! Messenger and Flickr.

The brand campaign was launched in United States on September 28 and starts in India and United Kingdom on October 5 and will extend into 2010. It will reach major and emerging markets worldwide, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

Read full story at: Yahoo News

Alexa Rank Simplified

Adding one more post about Alexa rankings. I was just reading FAQs at alexa website. And I recommend all of you to go through Alexa FAQs to know what alexa rank is along with ways to improve alexa rankings. Few things I want summarize:

1) Alexa rank is not just based on Traffic of alexa toolbar users: Yes that's true previously I thought Alexa rank is just based on traffic from the millions of user that have Alexa toolbar installed at their PCs. However its mentioned that alexa uses data obtained from other, diverse traffic data sources ( Now I wonder whats these diverse traffic sources are?).

2) Alexa rank is based on the 3 months aggregate traffic and is combined measure of page views and users ( Alexa toolbar and other diverse traffic sources).

3) Alexa rank for mirror site is counter together.

4) Definition and explanation of terms like Data Normalization, Movers & Shakers, Page Views, Alexa reach etc.

Also have a look and SEO rank details of The SEO Marketing
For more info on alexa ranking check: http://seov.blogspot.com/search/label/alexa

SEO Anlaysis reports for clients

SEO analysis reports can be send to a client during different phases of a project. A SEO analysis report can be send at following durations:

1. SEO analysis report with your SEO proposal for a client
2. Pre SEO report when a project starts
3. SEO progress reports
3. Post SEO report on completion of project

All these report have benefits of there own and must be prepared with great care. Take the case of SEO report that can be send with the SEO proposal. Herein you can mention the points, changes that will help the client site. In this report you can also ask cleint about website SEO history like SEO strategy followed and things that worked for search engine optimization of the website along with things that didn't worked. Mentioning the top competitors in this report can also be beneficial as client can be satisfied about you being aware of his potential market, competitors etc.

Pre SEO reports normally should be short and simple. In pre SEO you can mention about current website status and changes that you will implement to fix any shortcomings etc.

SEO progress reports can contain traffic report, ranking reports etc.

Post SEO reports need to be detailed report containing each and every SEO success achieved. You can compare Pre SEO and POST SEO traffic, PR, rankings, alexa ranking etc.

That was about SEO reports, will publish about paid results and youtube video promotion future posts.

Selection of keywords

Keywords play an important role in the seo marketing campaign of a website be it organic search engine optimization or pay per click campaign. Until and unless you are using the right keywords you are wasting your efforts in organic SEO and both efforts and money in PPC campaigns. So keywords research or selection of keywords is very much important task of any search engine marketing campaign. Its not the search count of the keywords that will help you compile the list of keywords however there are certain more things that need to be taken care for shortlisting keywords i.e. keyword popularity, keyword ROI factor, keyword proximity etc. Also you should keep on changing your website keywords according your business requirements.

Once initial keyword research is done try to add other keywords around those keywords like synonyms, long trail keywords, singular or plural combination etc. Targets these keywords carefully in your page meta and title tags and in your ad copies. With the progress of your camapign you would be able to further shortlist converting keywords by analyzing your web stats.

STPI awards - Woman Entrepreneur of the Year

Ms Anuja Lath Co founder and COO of Red Alkemi ( Previously known as Pugmarks, SEORank) was awared best Woman Entrepreneur of the Year for the year 2008-2009. I have been associated with redalkemi around 5 years back when I started my career as Link building executive over there.